MTV Brazil recently launched their campaign "A musica nao para"with MTV Chopsticks. The campaign puts a drum kit place mat on tables in Kappa Sushi restaurants in Brazil. Diners sitting at their tables waiting for their food can pick up their chopsticks and start drumming away on the place mat. The music network is expected to distribute about 30,000 games to eleven of the Kappa Sushi chain restaurants in Sao Paulo and ABC Paulista. The caption at the top of the placemat holding the chopsticks says: “Você enxergou uma baqueta. A música não para MTV”. “Have you ever seen a drumstick? The music never stops.”
[via Inspiration Room]
