To helo launch the new 2012 Honda Civic, BC Honda Dealers in Vancouver went to the cereal box. The improvements made to the new Civic model were all to make it more fun. The dealers wanted a promotion that would reflect this. Marketing agency Dare built a 20 foot tall Crunchy O's cereal box laid out on it's side outside of the Vancouver Art Gallery. The cereal box price? A 2012 Honda Civic!
Visitors to the city were able to interact with the box, cereal and the car.Check out the video to see how it was done:
The Prize from Rob Sweetman on Vimeo.
