Tuesday, June 5, 2012

Rijksmuseum Gets a Paint Job

I absolutely couldn't help but share this really great app creation by Brilliant After Breakfast, a new ad agency based in Amsterdam. They recently launched Paint Job, a smart phone app that hacks into the Rijksmuseum inventory and gives the user a virtual exhibition. Users scan the art in the museum and are granted access to new insights and visuals of the painting. The Layar technology driven app not only drives people to the museum, but acts as an amazing launch pad for the new agency. The campaigns premise is a conversation on copyrights, privacy, piracy and the mixing of creativity.

I really hope BENG! Amsterdam and Brilliant After Breakfast get to work together soon!