Wednesday, November 2, 2011

Schh....Schweppes Revolution

Cocktail Revolution is the new experiential pop-up installation created by Schweppes. Placed in Southern Cross Station, a major train station in Melbourne, the campaign has been attracting a lot of attention. The campaign started with a giant crate that one day appeared in the station. One peephole revealed a teaser hologram with music exuding from the crate. Three days later, the crate finally opened to reveal an interactive cocktail mixing table to help suggest coctail drinks with Schweppes ingredients.


As soon as the crate opened the promotion was supported by station screens, banners and signage through the train station and surrounding buildings. Brand Ambassadors were employed to hand out cocktail kits with fruit and cocktail recipes. People engaging with the Revolution were able to have their picture taken and sharing it online for a chance to win a surprise revolutionary gift.

Schweppes Experiential: Cocktail Revolution @ Southern Cross Station from tkm9 on Vimeo.