Wednesday, November 30, 2011

Haiku to Promote Traffic Safety in NYC

NYC announced a new traffic safety initiative yesterday. Investing in the conscious traversing of traffic, the new safety campaign draws on the work of Atlanta artist John Morse.  As a poet, Morse has created Curbside Haiku (poems that follow the 5-syllable, 7 syllable, 5 syllable Japanese verse form) that will be posted on 8 inch square signs accompanied by graphics.

"We are looking for ways to get through to the public so they pay more attention," said DOT Commissioner Janette Sadik-Khan at the unveiling at the Studio Museum in Harlem. "New Yorkers are innoculated from messages. What we've learned is something more innovative or with a bit of humor is more eye-catching," added Sadik-Khan.

200 signs in total will be posted in high traffic incident zones, near cultural institutions and schools throughout the city. Here are some examples:
A sudden car door
Cyclist’s story rewritten.
Fractured narrative

Too averse to risk
To chance the lottery, yet
Steps into traffic.
 If you spot a poem, take a picture and post it on our Facebook page!